Yesterday I went to D&AD President’s Lecture: Philippe Starck. He talked about "Notes From Somewhere Else". One of the ideas that I really liked was his way to describe "Creativity". He said that creativity is when a person is doing work and they put their best into it. The result is something new and beautiful. #DAD #PresidentsLecture #PhilippeStarck #ShoreditchCityHall #IndustrialDesign #creativity #Starck